Anecdote Candles                            Home Goods
Branding, Packaging

Anecdote Candles’ mission is to create meaning conversations around fragrances that remind people of very specific memories. With this brand refresh, our design strategy was to bring these website anecdotes onto the labels to give them the personality they needed; the hierarchy of these lines now gives weight to the name of the brand. With subtle warm tones, nuanced type, and an organized design, we provided them with a system that has lasted for over 5 years. The labels are letter-pressed on a soft cotton paper to add a tactile nature to the product that's best experienced in-person. It's too bad these fragrances can't be shared digitally because their corresponding anecdotes are spot on.

︎ Branding
︎ Packaging
︎ Print Collateral
︎ Product Photography