Edoughble                            Restuarant / Retail Shop

Branding, Packaging

Edoughble, an LA-based company that makes edible cookie dough. We create a color palette and brand shapes that represent sprinkles, ice cream, chocolate chips, and other sugar-y icons that would entice taste buds. For the exterior of the shop, we incorporated fresh colors for a fun, lighthearted vibe. Powder blue, often associated with sugar, and sunny yellow both bring warmth, a bit of nostalgia, and a sense of friendliness. We drew from vintage references and created a ‘Sweets’ neon sign to bring an iconic visual to the shop.

︎ Branding
︎ Packaging
︎ Copywriting
︎ Print Collateral
︎ Product Photography