Elenita                            Alcohol & Spirits
Branding, Packaging

Elenita is the first ready-to-drink Mezcal cocktail in a can. The brand we created is meant to tie the Mexican spirit of Mezcal with the youthful beach scene of California. The result is a colorfully fresh design that’s already hitting local liquor stores rapidly.

We wanted Elenita's packaging to be a festive impression on the Mezcal drinking community, so we made sure the upbeat vibe took center-stage as part of the can's full-scene wrap design. That Mexican / California spirit shines through in Elenita's logo, which does double duty as both a sunrise and agave plant.

︎ Brand Identity
︎ Packaging
︎ Product Photography