Favour                           Wellness

Naming, Branding, Packaging, Website

Favour is a functional chewing gum powered by CBD, created to make you feel good. We created a brand that felt accessible across generations, genders, and cultures, because everyone deserves better mental health. Their full line of functional gum is colorful, vibrant and enticing, placed alongside a voice that is playful and informative. A full e-commerce site was created to not only sell the product, but educate them on the unclear benefits of CBD. The overall tone and voice of the brand is created to be a friend and confidant to users.

︎ Naming
︎ Brand Strategy
︎ Brand Identity
︎ Packaging
︎ Website Design
︎ Website Development
︎ Photography Art Direction