Oni Website                            Jewelry
Website, Development, Shopify

Oni creates charms and basics are specifically designed to mix and match. We set out to create a colorful luxury brand that felt both whimsical and elevated. We started a functional system for the brand by assigning a color and icon for each of the 4 collections. With this applied to the site, along with layers of images and text, it becomes an iconic site full of thoughtful design and an intentional ecommerce interface. The peak-a-boo frames on the homepage and about pages help continue the narrative of creating meaningful stories with each charm and giving emphasis to these hero products.

︎ Naming
︎ Brand Strategy
︎ Brand Identity
︎ Logo Animation
︎ Website Design
︎ Website Development
︎ Photography Art Direction